Studies show a typical company van on the road making day to day deliveries and service calls will result in over 16 million visual impressions on a yearly basis. Advertising on the side of your van is by far one of the most cost-effective advertising solutions to any company that uses service vans or trucks in its day to day operations.
Vehicle and truck lettering can be installed on your car, truck or SUV using a wet or dry method. A single investment in vehicle lettering allows you to advertise your business every time you drive. For the novice, a wet method for installation is better as it can be forgiving of the typical mistakes a beginner might encounter. If you choose to let our Signarama trained professionals install your vinyl lettering they will typically use a dry method because it is faster and allows us to return your vehicle quickly, usually within 5-7 days from the time of your artwork approval.
- Truck lettering and vehicle lettering works best when larger fonts are used. Pick fonts at least three inches tall so that others can easily read your message.
- Use colors or a scheme that is of high contrast to the body color of your vehicle. White vinyl often shows up best on windows because it reflects the sun.
- Use just a few impact words. Don’t write a book on your vehicle as there will be no interest or time for a passing motorist to read it. Keep it simple… Your business name, a single advertising line of 4-5 words, and your phone number and/or a web address.
- Use an outline effect on the main line of your vehicle or truck lettering. Although it costs more, your vehicle lettering will gain more attention.
- Consider using a retro-reflective truck lettering product (reflective web decals). This type of product has a deep rich color tone in daylight and it reflects brightly at night. A reflective product costs a little more, but it’s a small price to pay for 24 hour exposure versus daylight only lettering.
- Enhance your vehicle or truck lettering with stripes and other graphic designs.
- You’ll also need to consider the grade of vinyl you will install on your vehicle. Do not use promotional or indoor grade vinyl on your vehicle! Many grades of vinyl will not last for more than a few months. The very best grade of vinyl for vehicle lettering is 7 or 8 year premium or Cast grade vinyl. Be sure to know what you are buying.
There is usually no permitting required since it is on a vehicle, but it is always good to check with your local permitting office to be sure, some areas are different than others.